Barry Woodworth, it doesn’t matter what they keep track of if it’s encrypted, and the encryption key is sealed behind a warrant. Same for business’ they could be able to collect whatever they want, but they shouldn’t be legally allowed to look at any of it or sell it to anybody else without your express permission. Problem solved. Jay Ess Litz Its the selling to others that actually worries me. I believe we can control their use of technology to suppress dissidence. Its widespread sale of data to commercial interests I’m most concerned about, at least in the US! Well, good. Please take the surveillance of me at least back to Sproul Plaza at UC Berkeley in the summer of 1969 when all high vantage points were crowded with men taking telephotos of those listening to speakers in the If mama ain’t happy, ain’t nobody happy if granma ain’t happy run shirt. I suppose you could, but as with all security, a whole concept is a balancing act between your ability to go about your day and do what you need to do vs keeping things secure. How often will you change your guise, every change will just be another identity and eventually they will simply merge them to be the whole you, with all possible guises also merged. The point is, we should be free to go about our day without having to worry about who’s watching. It’s really weird to say something in a conversation on a phone call and then have it show up as an Ad on Facebook. I don’t understand how it’s legal for them to listen to people’s conversations. So is Facebook, Google, Alexa, and everything else. They also use your phone cams to see where you are, and who you’re talking to. Not to mention flat screen tv’s, and supposedly now, your refrigerator. So nice of you to wake up to that, years into it.